I build and scale ecosystems in the intersection of education, tech and entrepreneurship.

0 → 100K+ Growth | Marketing & Partnerships | U.S. & China

View My Work
Zoey speaking
100K+
Own followers
0→20K
Client Follower Growth
14B+
Views
1000+
Content Pieces Created
70+
Events Delivered

Trusted by the most respected enterprises

Harvard Business Review
Columbia University
Microsoft
ByteDance
Tencent
Alibaba.com
Harvard Business Review
Columbia University
Microsoft
ByteDance
Tencent
Alibaba.com

Ecosystem Marketing

Marketing for China's Top Business School Accelerator

Designed and facilitated start-up accelerator programs in CKGSB for 250+ founders in partnerships with industry giants like Microsoft, Alibaba, Tencent, Baidu, Bytedance and VCs like SoftBank, IDG etc.

250+
Founders Engaged
250+
Articles Published
3.3M+
Views
CKGSB Event
CKGSB Team
CKGSB Event

Built TikTok Shop Academy as a Hub for E-Commerce Ecosystem

Led a team of 7 to develop 600+ training programs, case studies, reports and events for over 100k sellers.

100K+
Sellers Registered
600+
Training Programs
$1.5M
Budget Managed
TikTok Shop Academy

Product Launch PR Campaign for VR PICO 4

Led the launch campaign for the VR product PICO 4 in China, which generated over 2B impressions. Coordinated press release for PICO 4 with 100+ media offline.

2B+
Impressions
9,000+
Media Mentions
100+
Media Partners
PICO 4 Launch
PICO 4 Launch

Social Media

Built thought leadership brand and created "100 Ways to Evolve" video interview series with 10+ professors. Data-driven strategy with daily analytics tracking.

100K+
Followers
1.5M+
Views
600+
Content Pieces
RedNote
RedNote Profile
WeChat
WeChat Profile
LinkedIn
LinkedIn Profile

Partnerships

Harvard Business Review China Partnership (100M+ views)

Initiated partnership with Harvard Business Review China and CKGSB, producing a thought leadership documentary featuring 20+ CEOs and experts on e-commerce innovation, which reached 100M+ views and drove founder adoption of TikTok Shop.

HBR Documentary
HBR Documentary
HBR Documentary

VC & University & Publisher Partnerships

Delivered events across TikTok Shop (50+) and CKGSB (20+) with VCs and universities and publishers. Full execution: coordination, marketing, logistics.

Partnership Events
Partnership Events
Partnership Events

Let's Connect

Interested in collaborations, partnerships, or learning more about my work? I'd love to hear from you.